Strategic buyer
Corporates or competitors buy for synergy reasons – market, technology, customers. Often higher valuations possible as synergies are priced in. Disadvantages: longer due diligence, possible antitrust review, cultural integration.
Private Equity
PE funds buy, optimise and sell typically after 3–7 years. Faster processes, clear structures, often management stake desired. Valuation often below strategic level, but less operational interference in daily business.
The right choice
Sector, company size, seller goals (liquidity, continuation, role afterwards) decide. An M&A process with both buyer types in the field can deliver the best result.