Peter Guggi – M&A Experience for Your Success
Peter Guggi has accompanied companies for over 15 years in company sales and equity financings – with an eye for detail and the right instinct for fit.
Peter Guggi
Peter Guggi holds degrees in law from the University of Vienna and in business administration from the Vienna University of Economics (MMag.). After a scholarship in Tokyo, he held positions as Sales Operations and Controlling Manager at a NASDAQ-listed US technology corporation in Tokyo and Boston. He has been based in Berlin continuously since 2004.
This operational experience forms the basis for understanding business models, financial planning and communication with investors and buyers. The combination of legal and business background plus practical experience in international corporations shapes the approach to M&A projects.
Career & Operational Experience
Early international touch: Part of Peter Guggi's childhood was spent near Milan.
Studies in Vienna: Raised in Austria, parallel completion of law and business studies at the University of Vienna and Vienna University of Economics (MMag.), including internships and semesters abroad in Moscow, Barcelona and Milan. Later an 18-month scholarship in Tokyo and "Fellow Advanced Study Program" at MIT in Boston.
First professional imprint: During five years in Japan as Marketing Manager at Atomic and Sales Operations/Controlling Manager at EMC2 (later acquired by Dell) – formative years through marketing, controlling and US-style business culture.
"Mid career" shaped by M&A: 2004–2008 OEM Manager for DeTeWe, a developer of telecommunications solutions based in Berlin-Kreuzberg. DeTeWe was acquired in 2004 by Aastra Technologies (CAN), which later in a buy-and-build strategy acquired among others the French EADS Telecom and parts of Ericsson (and eventually sold to Mitel).
"I am a Berliner": Continuously in Berlin since 2004 – except for a first analyst role at an investment banking boutique in Geneva.
The Full Story
Until school age in Italy, before the family decided to return to Austria – from a vibrant urban environment to a distinctly more rural one. The double degree was no trivial effort; stays abroad, wherever possible, an important outlet.
Japan had not been a passion before the move in 1995 – a scholarship there rather a stroke of luck. Working for EMC2, already a corporation with around 8 bn USD revenue, remains for me the most positive example of progressive corporate culture despite size. DeTeWe attracted me because of its technical focus; the job that constantly shuttled me between developers, controllers and management, an eye-opener on processes. However, the company – then a subsidiary of a Mannheim-based holding – was already up for sale before I joined.
A few months after joining I found myself confronted with the owner family of the buyer Aastra. While we as "target" commented on various buy-and-build decisions from the sidelines, my interest in M&A was awakened. To this day I view every mandate through these different lenses.
15+ Years M&A Experience
Since becoming independent, Peter Guggi has successfully supported a dozen equity financings and company sales through the entire project process. The range spans from growth-oriented startups in their first funding round to established mid-market companies in sales to strategic buyers or private equity investors.
The focus is on mid-market and startups – companies that benefit from personal yet professional advisory. It is not only about technical execution, but also about the right presentation of the company and the selection of suitable counterparts at the negotiating table.
Berlin Location
Berlin is a central M&A location in Germany – especially for startups, venture capital and innovative business models. From here we maintain a close network of investors, strategic buyers and other advisors. At the same time we advise clients across the D-A-CH region.
We look forward to getting to know you
Whether you are planning a company sale or equity financing – we look forward to a first, non-binding conversation.