Print Royal – E-Commerce Personalisierung

Print Royal – Company sale

E-Commerce

Context

Successful digital companies share many characteristics with traditional businesses. The combination of both worlds – in-house operations coupled with digital marketing – is increasingly common. In e-commerce, macro trends matter, as does tracking and managing a multitude of KPIs.

Company & project

Founded in 2017 by three partners, Print Royal GmbH is an e-commerce company that personalises a wide range of consumer goods at its site in Oranienburg near Berlin and distributes them via multiple platforms including printroyal.de to both B2C and B2B customers. Personalisation is one of the key long-term trends in e-commerce.

Partner

During the sale process, the SV Gruppe – Schwäbischer Verlag – based in Ravensburg emerged as a particularly suitable strategic partner. The SV Group employs around 2,500 people across six German states.

Outcome

With the transaction completed in August 2022, Print Royal now operates as a 100% subsidiary of the SV Group. in rebus corporate finance advised the shareholders of Print Royal GmbH throughout the entire transaction process.

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