Context
Book and music publishing face similar challenges. Close ties to the community are increasingly essential. smarticular has pursued this path for years.
smarticular – Company sale
Publishing
Company & project
With its publications and a team of 10, smarticular supports the shift away from mass consumption. Content is inspired by the organic community of smarticular.net and kostbarenatur.net, reaching around 3 million people monthly.
Outcome
The full acquisition by Bastei Lübbe AG was completed on 22 December 2020. in rebus corporate finance advised smarticular throughout the transaction process.
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