in rebus corporate finance advises startups and small/ medium enterprises on private placements, company successions as well as mergers and acquisitions (M&A). Companies from Creative Industries, Gaming, Lead Generation, E-Commerce (with company owned production facilities) and B2B Software as a Service (SaaS) have already been supported successfully during share and asset deals with private, strategic and financial investors.
Founder Peter Guggi graduated simultaneously in law from University of Vienna and in commerce (today: international business administration) from Vienna University of Economics and Business Administration. After a scholarship (Young Executive Training Program for Japan) in Tokyo he joined an Austrian maker of sporting goods (Atomic) in Tokyo as Manager of a Sales & Marketing Business Unit, followed by stints as Sales Operations/ Controlling Manager at a NASDAQ noted specialist for data storage (EMC – today Dell EMC) in Tokyo and Boston, with leading sales responsibility at a German media company (Burda) in Moscow and as OEM account manager at a developer of telecommunication solutions (DeTeWe) in Berlin.
Drawn to M&A after the acquisition of DeTeWe by a Canadian corporation (Aastra – today Mitel) and subsequent experiences in this restructuring environment, he gained first corporate finance experiences with an investment banking boutique (Affentranger Associates) in Geneva in 2008. Since 2012 he runs in rebus corporate finance, since 2017 as GmbH.
Finance Monthly Game Changers Awards 2018
The 2018 Game Changers Awards recognize the success, innovation and vision of professionals across a wide variety of sectors and industries.
1. CONCEPT & BUSINESS MODEL ANALYSIS
We like to understand what we represent – also to do the best possible job in advocating your case. This phase is really all about looking at the project, the related financial planning and equity story in detail, getting up to speed and potentially already recommend adaptations.
2. DRAFTING DOCUMENTATION
Drafting documentation is as much a creative as an administrative process, in a venture scenario generating the most convincing pitch deck, at a later stage making sure that the vision is backed up with the necessary numbers.
3. APPROACHING INVESTORS PROACTIVELY
Years of experience in the corporate finance sector lead to a network of contacts to Business Angels, Venture Capital/ Private Equity Investors, Family Offices and strategic partners. This network breathes, which also means that each mandate entails a related research project and new contacts that we need to approach in a convincing manner.
Some developers like to speak tech. Entrepreneurs are often visionaries. Investors have an appreciation for facts. We are there to bring these worlds together. Online and at the round table.
5. DUE DILIGENCE
Depending on the complexity of the company and time since foundation Due Diligence may belong to the most complex phases of a transaction, often involving further advisors. Keeping a cool head and identifying potential deal breakers early in the process are obviously essential.
6. SIGNING & CLOSING
We advise on the process “end to end” which implies that we support negotiations down to the details and the last minute contributing to carry the deal across the finishing line.