- assessment of company and shareholder status quo, goals and options
- draft of pitch decks, financial forecasts and supporting documentation
- supplementary market research
- research of business angels, venture capital-, private equity- and strategic investors
- approach of potential investors on behalf of the respective client
- support presentations and negotiations up until signing and closing
- coordination with lawyers and tax advisors
- support of company valuations
Supporting Entrepreneurs to Finance their Venture & Sell their Business
About in rebus
in rebus corporate finance advises startups and small/ medium enterprises on private placements, company successions as well as mergers and acquisitions (M&A). Companies from Creative Industries, Gaming, Lead Generation, E-Commerce (with company owned production facilities) and B2B Software as a Service (SaaS) have already been supported successfully during share and asset deals with private, strategic and financial investors. in rebus founder Peter Guggi graduated simultaneously in law from University of Vienna and in commerce (today: international business administration) from Vienna University of Economics and Business Administration. After a scholarship (Young Executive Training Program for Japan) in Tokyo he joined an Austrian maker of sporting goods (Atomic) in Tokyo as Manager of a Sales & Marketing Business Unit, followed by stints as Sales Operations/ Controlling Manager at a NASDAQ noted specialist for data storage (EMC - today Dell EMC) in Tokyo and Boston, with leading sales responsibility at a German media company (Burda) in Moscow and as OEM account manager at a developer of telecommunication solutions (DeTeWe) in Berlin. Drawn to M&A after the acquisition of DeTeWe by a Canadian corporation (Aastra - today Mitel) and subsequent experiences in this restructuring environment, he gained first corporate finance experiences with an investment banking boutique (Affentranger Associates) in Geneva. Since 2012 he runs in rebus corporate finance, since 2017 as GmbH.
As a manager I previously spent time with a series, also manufacturing companies whose USP consisted either in marketing know how that had been build over decades or in committing themselves to constant change, coupled with all the related investment risks. Today, my focus as a consultant working from Berlin is certainly shaped by the many young companies that contribute their share to a positive disruption of economy and society. However, a closer look always reveals how much endurance, energy and persuasiveness every company needs to get a first solution into the market. These entrepreneurial characteristics obviously connect a world, where physical products and hardware are developed and assembled with the one, where SaaS solutions or a digital platform are made available via a B2B or B2C business model. I participated in and am thus very aware of the effort, sometimes pain of building and keeping companies going and look forward to, via transactions, contribute my part to creating companies of lasting value. Either to shareholders and employees on a standalone basis - or when meant to be sold and integrated by another market player from the beginning.
1. Concept & business model analysis
We like to understand what we represent – also to do the best possible job in advocating your case. This phase is really all about looking at the project, the related financial planning and equity story in detail, getting up to speed and potentially already recommend adaptations.
3. APPROACHING INVESTORS PROACTIVELY
Years of experience in the corporate finance sector lead to a network of contacts to Business Angels, Venture Capital/ Private Equity Investors, Family Offices and strategic partners. This network breathes, which also means that each mandate entails a related research project and new contacts that we need to approach in a convincing manner.
Some developers like to speak tech. Entrepreneurs are often visionaries. Investors have an appreciation for facts. We are there to bring these worlds together. Online and at the round table.
6. Signing & Closing
We advise on the process “end to end” which implies that we support negotiations down to the details and the last minute contributing to carry the deal across the finishing line.
Mergers & Acquisitions (M&A)
- company analysis and evaluation of strategic options
- draft of investment memos
- research of potential acquisition candidates (targets) or buyers
- approach potential targets on behalf of the client
- coordination of due diligence (DD) or execution of given DD tasks
- company valuations
It is our core belief that companies contribute more than anything or anybody to the well being of society - sustainably. Building companies gives people work and drives innovation. Selling companies hopefully puts this innovation into an even larger context. And finally being rewarded for hard work is just fair. By the way: in rebus is taken from a quote attributed to Seneca: „Philosophia non in verbis sed in rebus est“, hence „philosophy is expressed through deeds, rather than words“. Trying.